Sending applications for this position is currently not working. Try again later.

Senior Marketing Manager FR - M/F (Full time - Paris)

Permanent employee, Full-time · France

Your mission

We’re looking for someone to manage our marketing efforts in France.

As the Senior Marketing Manager for France at Agorapulse, your mission is to:

  • increase the awareness of the brand on the French market (and other French speaking markets);

  • increase the number of sales qualified leads you provide to the sales team on a weekly basis.

Your success will be measured by your ability to drive revenue growth on the French speaking markets.

You will be working hand in hand with the other senior marketing managers in Europe. As of today, they are in the UK and in Germany, more regions will be added in the near future.

You will also work closely with the marketing team based in the US.


The location

The position is based in France. Can be remote but 1 to 2 days a week in Paris will be required to have face time with the other members of the French marketing team.


Languages

The Business Development Manager must be a native French speaker with impeccable mastering of the English language. 


Management

The Senior Marketing Manager (France) will manage a Content & Social Manager and a junior marketer based in Paris. This team is expected to grow as the revenue will grow for that market.


Positioning within the company’s organization

The Senior Marketing Manager (France) will report directly to the VP Marketing (Europe).  


Big goal

The ultimate goal is to significantly grow the MRR originating from France and be the leader on the French market.


Responsibilities and Duties:

  • Manage the French marketing team

  • Create and roll-out demand generation campaigns

  • Increase organic traffic with a dedicated SEO strategy

  • Create sales enablement assets the sales team can use to close more deals

  • Create and promote live seminars and webinars

  • Develop partnerships with influencers and other industry players

  • Leverage data in decision making to align our marketing and sales teams (i.e, help close more deals, not get more signups who never convert!).


Missions

Demand Generation

Increase organic traffic

Optimizing the content for our personas, blogging to create a large catalog of helpful, persona-optimized content centered on our market niche.

Targeted paid marketing campaigns

Creating campaigns which increase brand visibility. These campaigns must focus on generating high-quality traffic, leads and conversion.

Live seminars & webinars

Activities shared with the Sales Manager. Web-based seminars that are taught live in real-time by the Country Manager and/or the Sales Manager... and/or an Ambassador.

Partnerships

Creating business relationships with strategic partners who can significantly impact our ability to attract our ideal clients.


Awareness

Sponsorship

Going beyond the "drive by" impression. Creating brand marketing & brand association.

Industry events

Attending events related to social media marketing and/or SMEs. Being a speaker is a plus / a must. Being the topic is perfection --> Creating our events (virtual & IRL) is a major goal.

Customer advocacy

Getting positive reviews on business solutions review platforms (G2, TrustRadius, etc.).


Some actions and activities are shared with the Content & Social Media Manager


Optimizing website and Content, SEO

Quality content through blog posts & leadership articles, internal links, perfect SEO (meta title, URL, description, long tail keywords...), backlinks / incoming links.

Online marketing ecosystem (influencers, bloggers, etc.)

Diving into the blogosphere: read, comment and link to other people’s sites and blogs.

Social Agency Scout

Adding a consequent amount of data to this free directory (powered by Agorapulse) populated with agencies that offer social media services.

Oversee marketing automation

Developing strategy to achieve business objectives through our marketing technology platforms.

Your profile

Qualifications:

  • Proven successful track record as a Marketing manager or similar role in the B2B Saas  industry (5 years minimum)

  • Excellent execution skills on Demand generation

  • Perfect knowledge and experience of the Digital Marketing ecosystem

  • Good knowledge and experience of the Social Media Marketing ecosystem

  • A full understanding of the tools and solutions provided by our company and its competitors

  • Excellent organizational and leadership abilities

  • Strong business acumen with a strategic orientation

  • A good understanding of the region’s legislation to abide by local laws and regulations.

  • Fluent in both French (native) and English.


Soft skills required to win

Please find below a quick definition of the soft skills required to move to the next level. Knowing, of course, the Senior Marketing Manager (France) would need to be tremendously efficient in her/his current role too.

Communication: able communicators can adjust their tone and style according to their audience, comprehend and act efficiently on instructions, and explain complex issues to colleagues and clients alike.

Teamwork: working in a team towards a common goal requires the intuition and interpersonal acumen to know when to be a leader and when to be a listener. Good team players are perceptive, as well as receptive to the needs and responsibilities of others.

Problem-solving does not just require analytical, creative and critical skills, but a particular mindset; those who can approach a problem with a cool and level head will often reach a solution more efficiently than those who cannot.

Time management: people who manage their time well can efficiently prioritize tasks and organize their diaries while adopting an attitude which allows them to take on new tasks and deadlines.

Leadership is a soft skill you can show even if you’re not directly managing others. Those with strong leadership skills will have the ability to inspire others and lead teams to success.

Interpersonal skills: the ability to build and maintain relationships, develop rapport, and use diplomacy. It also includes the ability to give and receive constructive criticism, be tolerant and respectful regarding the opinions of others, and empathize with them.

Adaptability can also require creative thinking and the ability to think strategically.

Why us?
Agorapulse is a human centric company with strong values (honesty, collaboration, reliability, excellence, passion and caring).

We believe that collective success is an integral part of the wellbeing of all in the workplace. Whatever the environment in which our employees work, we strive to offer them stimulating working conditions so they can give the best of themselves:

  • Remote friendly,
  • Great atmosphere, retreats,
  • Great office spaces in the heart of Paris (Chatelet)
  • Motivating remuneration, benefits, 
  • Respect for work/life balance, 
  • 25 paid vacation days, extra paid days & seniority days
  • Participation to the health insurance (mutuelle & prévoyance), transport, lunch card, profit sharing (intéressement), and more to come ;)
About us
Agorapulse is a leading Social Media Management platform that enables agencies, businesses and marketers to manage all their social media messages, schedule and publish content, identify key influencers, monitor social channels, and get stunning reports - all in one easy to use dashboard.
With more than 8000 customers worldwide, Agorapulse is a profitable company consistently rated as a 'High Performer' by industry experts and customers alike.

WORKING AT AGORAPULSE: We’re a group of highly motivated, hard working individuals working out of 14 countries spanning 4 continents. Deriving happiness and joy from our work is part of our DNA and we strive as a company to empower our teammates to reach their professional AND personal goals. That said, we’re in it to win it in our space - it’s no accident that we’re ranked #1 in customer satisfaction. We’re nimble, we’re lean, and we’re humble - but we think and dream BIG. And while most of us work remotely, we foster and enjoy a culture where every colleague seems just a cubicle and click away.

Agorapulse is an Equal Opportunity Employer and Prohibits Discrimination and Harassment of Any Kind: Agorapulse is committed to the principle of equal employment opportunity for all employees and to providing employees with a work environment free of discrimination and harassment.
We are looking forward to hearing from you!
Thank you for your interest in Agorapulse. Please fill out the following short form. Should you have difficulties with the upload of your data, please send an email to agorapulse-jobs@m.personio.de.

Please upload your CV, recent certificates and a short cover letter (max. 20 MB in total).

Click to select multiple files or use drag-and-drop
Click to select multiple files or use drag-and-drop

Uploading document. Please wait.