As the Senior Demand Generation Manager Europe, your mission is to create and execute Agorapulse's integrated demand gen strategy focused on digital marketing to drive self-service and sales pipelines for the Europe region.
You will be a critical driver in our effort to achieve pipeline and revenue goals. You will coordinate with the team of Country & Regional Managers in Europe and the Marketing team based in the US who create and execute campaigns against our core buyer segments to increase market awareness, generate demand, accelerate pipeline, and grow sales.
To thrive in our business development program, you will need to get in-depth knowledge of our product, our competitive landscape and our clients. This requires extensive training we expect will last a few weeks. This training will be done mostly by assisting customer support and participating in sales demonstrations.
Success will be measured by leads generated and generation of turnover in sales pipeline.
Help Country & Regional Managers in Europe to develop local Demand Generation programs in the framework of our global Demand Gen campaigns, including setting strategy, developing forecasts, evaluating appropriate budget levels, and measuring results.
Develop strategies for both acquiring and nurturing leads that drive awareness, consideration and purchase intent across all channels including email, webinars, partners, paid programs and virtual events.
Proactively partner with our sales team to ensure seamless interactions for prospects.
Ensure world-class quality of any marketing materials that are produced, including web content, webinars, events, white papers, ROI studies, ads, graphics, and videos.
Identify new optimization tests and growth opportunities for faster growth, better lifetime value, and/or lower CAC.
Communicate with marketing, executive staff, and sales management on an ongoing basis regarding new and nurtured lead performance results.